Video: Solange – “Losing You”

October 1, 2012 No comments yet

Despite recently making waves for her DJing and keen fashion sense, Solange is ready to give the music industry another go. Beyonce’s eccentric sister has returned to the scene with a new song and video titled “Losing You.” The mellow track departs from the retro soul she offered on Sol-Angel and the Hadley St. Dreams, and instead gives listeners something more indie pop.

The video was shot in Cape Town and directed by Melina. Check out the colorful visual.

I’m undecided on the single. It’s a fresh direction for the always quirky Solange, but the song structure is confusing and lacks a commanding hook. With its sunny vibe, it also seems like it would’ve been more strategic to release the song during the summer months. But I do love the video. The imagery was stunning, and the varying camera effects kept the visual engaging despite its simplicity. I’m excited to hear more.

-@MoBettaBoug